Sarah is a 2009 graduate of the University of Kansas’s Sport Science program with an emphasis in Sports Management and a minor in Business. While in school, she worked as a student manager for the Men’s Basketball team for four years, where she worked closely with the coaches, staff, and players to perform daily equipment and administrative needs. During her time as a student manager, the team won four Big 12 Conference Championships as well as the 2008 National Championship.

Upon graduating, Sarah had the opportunity to work as an intern for the National Association of Basketball Coaches (NABC). Sarah assisted with the logistics and registration process of NABC Marketplace, the annual sports trade show, that takes place at the NABC Convention held in conjunction with the NCAA Men’s Basketball Final Four. Additionally, she was the main contact for all lodging accommodations at the Convention for members, staff, and honorees.

The FishBait Marketing crew welcomed Sarah aboard in August of 2011. Her roles include, coordination of the CrossMark Wal-Mart sales and promotions to benefit both Coach to Cure MD and Coaches vs. Cancer, maintain the daily marketing of the CBE Classic tournament that takes place in downtown Kansas City, MO every November, and assist with the NABC Foundation 75th Anniversary art project. A Kansas native, Sarah currently resides in Kansas City.