Prior to working with FishBait, Seana worked for the Women’s Basketball Coaches Association (WBCA) in Lilburn, GA as the Manager of Marketing, Sales & Activation. Her responsibilities included spearheading the association’s marketing and sponsorship sales efforts, including new business development, client relations, activation and association branding. In her time at the WBCA Seana signed and renewed such sponsors as Astrazeneca, Coca-Cola, Jostens, Kodak, New Balance, NIKE, Reebok, RUSSELL ATHLETIC and State Farm.

Seana joined the FishBait crew in 2009 with over 10 years experience in sports marketing. She continues to direct FishBait’s efforts in sponsor services on the women’s basketball front with the WBCA. Seana also serves as the agency lead for NCAA Corporate Champions and Partners: Coca-Cola, Lowe’s and UPS. She also manages the relationship with one of the National Association of Basketball Coaches (NABC) official charities, Samaritan’s Feet. Additionally, she oversees Werner Ladder and Upper Deck’s licensing agreements with the Collegiate Licensing Company.

Seana received her undergraduate degree from Rollins College (Winter Park, FL) and her Masters Degree in Sports Management from the United States Sports Academy (Daphne, AL). Her love of sports comes from years as a competitive gymnast and coach as well as a collegiate rowing career resulting in coaching for 3 years at her alma mater. She and her husband, Stephen, have two boys, Stephen III (6) and Alexander (5) and reside in Marietta, Georgia.