Scott Farace is a versatile senior sports/entertainment/event marketing executive with a solid track record at delivering results and building brands. He understands how to create value driven propositions for all partners involved having worked on both the corporate and property sides. His expertise is in developing win-win partnerships. On the agency side Scott has worked for The Strategic Group, Advantage International and The GEM Group.

Scott is well versed in the world of collegiate athletics. He was instrumental in the creation and establishment of the Sears Trophy program which included their college football, men’s & women’s basketball and Director’s Cup initiatives. In that role Scott worked extensively with the various collegiate associations including the NCAA, NABC, AFCA, WBCA, NACDA and others. Besides Sears, he also managed NCAA corporate partner programs for Dell and Compaq

He has developed relationships and programs with major properties and entertainment entities on behalf of clients including NBA, NHL, NFL, MLB, NCAA, WNBA, MLS, PGA, LPGA, SPGA, NASCAR, NHRA, IOC, USOC, World Cup, Gloria Estefan, The Backstreet Boys, Ringling Brothers circus and Walt Disney World.

In his time as the Senior VP of Strategic Marketing and Public Relations at Paymentech, the largest domestic electronic transaction processor, Scott oversaw the company’s first national brand initiative and established a sponsorship program that delivered bottom line results.