Sponsorship: FishBait Marketing works with an esteemed client base to secure sponsorships and develop cohesive plans with the goal of developing corporate participation in college athletics while upholding the principles established by the associations it represents. FishBait Marketing prides itself in the respected associations it is affiliated with and the numerous connections it has facilitated toward their expansion and growth.
FishBait Marketing helps sponsors develop fully integrated sponsorship leveraging plans that maximize assets and enable brands to meet their objectives. The agency also works with the NCAA® and its Corporate Champions and Partners to fully leverage the rights with the National Association of Basketball Coaches and Women’s Basketball Coaches Association.
FishBait Marketing is working with the FBA to aggregate the marketing rights to the college football bowl games and going to market to sell and service corporate partnerships that deliver national rights across the postseason bowls. Additionally in college football, FishBait also works with the College Football Hall of Fame and runs the fanzone area at the Cowboys Classic in Dallas and has a partnership with the Legends Channel.
Cause Marketing: The importance of giving back has never been more relevant than it is today and FishBait Marketing is proud to take part in the continued development of cause marketing through its philanthropic ties including: Coaches vs. Cancer, Coach to Cure MD, Samaratin's Feet and Ticket to Reading Rewards.