Women’s Basketball Coaches Association (WBCA)
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FishBait Marketing serves as the marketing arm for the
WBCA, a trade association comprised of women’s basketball coaches, staff and supporters. The WBCA works to promote
the growth of women’s basketball at all levels, providing education to those interested in participating in and expanding the sport. FishBait Marketing works with the WBCA to secure sponsorship for events and awards offered by the association.