As an Official Corporate Teammate of the National Association of Basketball Coaches (NABC) and Women’s Basketball Coaches Association (NABC), Werner Ladder has implemented activation surrounding the NCAA® Men’s and Women’s Final Four® for the past three years.

Werner Ladder has become the official ladder used in the traditional net cutting ceremony following both the Men’s and Women’s Championship games and uses the motto “Who Will Rise Above the Rest?” during this exciting time of year.

This April, the nation watched as Coach Jim Calhoun and the Connecticut Huskies men’s team and Coach Gary Blair and the Texas A&M Aggies women’s team climbed the Werner ladders and cut down their piece of history. Through game coverage and other various media hits over the course of the prior weekend, Werner Ladder saw millions of valuable television impressions.

Following post-season play, Werner Ladder presents the official ladders to the respective coach to serve as an auction or display item; money raised from auction goes to a charity of the coach’s choice.

FishBait Marketing is very excited to work with Werner Ladder as they expand their presence in college athletics. This is a true example of the positive impact of branding in the collegiate space.